Source: i-board

In 2016, the educational equipment market experienced a lot of changes. The market for interactive multimedia equipment, such as LCD touch-all-in-one machine and electronic whiteboard, maintained a very high proportion, and the overall market volume reached 770,000, among which both touch-all-in-one machine and electronic whiteboard had a relatively high growth. However, with the end of comprehensive reform and the gradual decentralization of government procurement mode to local districts and counties, powerful enterprises have transformed into the overall solution provider of smart education.

Under the background of the rapid development of national economy and gradual transformation of industrial structure, the scale of education investment continues to expand. According to the notice issued by the ministry of education in January 2017 on the "13th five-year plan for the development of national education" and the "key points for the work of the ministry of education in 2017", it will expand the coverage of high-quality education resources with education informatization, comprehensively promote the "high-quality resources class to class", and improve the construction and application of three links and two platforms.

“Tee two platform is the key to education informationization in our country, "vice premier liu yandong in national education informationization work picturephone meeting" twelfth five-year "period of education informatization construction goals, namely" broadband network JiaoJiao quality resource classes, and everyone on the network learning space "and public service platform construction of education resources and education management platform of public service. According to data, the total size of China's education market will exceed 9 trillion yuan in 2017, making national will a strategic turning point for China's education industry to enter the golden period.

Throughout the whole year of 2016, the interactive multimedia education market has seen a continuous increase in demand since the lamination projects started to be implemented at the end of 2013. In 2014, the sales volume of LCD touch-screen all-in-one machine and electronic whiteboard increased significantly. With the support of funds from the ministry of education and the ministry of finance for the renovation of rural compulsory education weak schools, by 2016, the coverage of the program had reached more than 60 percent.

In the face of the hot education market, the continuous development of user demand, the requirements for products gradually increased. On the one hand, the education industry, some of the strength of strong enterprises with foreign investment enterprises and established businesses are "to" increased the investment of product research and development, to strengthen the management, innovative business model, the consummation post-sale service, the obtained results can be obtained in market competition, on the other hand, the customer for the product quality, performance, and ease of use of the demand is higher and higher, the single performance, operation and maintenance of the complex education equipment products have been gradually began to be eliminated, are on the market need more performance, easy operation and solution integration service brand. So, in 2017, what kind of brand enterprises are worth the attention of users or purchasing units?

One：High and new technology enterprises that develop and produce side by side

In the education market, there are many production enterprises, large and small, of which there are nearly a thousand. However, there are only a few enterprises with r&d and production. In the enterprise industry, the phenomenon of OEM is very common. As education multimedia equipment is a special industry, enterprises engaged in education informatization must understand the business model of education and grasp the future development trend of education, which requires enterprises to have their own software and hardware r&d team to develop products suitable for teaching interactive experience. In addition, interactive multimedia equipment manufacturer also needs to have larger manufacturing capabilities, for the product production, cost control, process improvement and so on have strict requirements, in the face of interactive multimedia industry sales, if companies don't have the production conditions and production costs can not get good control, product quality is also impossible to have a good grasp.

The current education equipment industry has the scale of production and research and development center in the first-line brand enterprise about five or six home, such as i-board shares, in shenzhen and dongguan has r&d base and production base, respectively, among them, the research and development base is located in shenzhen high-tech industrial park of nanshan software industry base, close to houhai financial center, is the national ministry of science and technology development strategy of "building a world-class science and technology park" in one of the first batch of pilot park. The production base is located in dongguan has a "world factory", i-board is introduction absorbs the domestic and foreign high-tech enterprise advanced management idea, in production management, import the advanced ERP, 6 s, lean production management system, in terms of quality management, established the ISO9001 international quality management system and ISO14001 international environmental management system.

Second：deeply rooted in the education industry solution provider

As a scientific and technological enterprise promoting the development of educational informatization, it is necessary to carry out scientific and technological innovation centering on education and live for education. But we also saw some over the past few years engaged in the education industry enterprises are devoted to education, to a certain extent, seems to bring some life education industry, but in fact this kind of companies do not know the education teaching mode, don't understand the core of education demand, also does not have the corresponding hardware and software research and development team, and even find some low-end software to shoddy. This kind of enterprise is not short of capital, mostly with the idea of "what if you make money" into the team to operate. In fact, many similar enterprises have completely withdrawn in 2016, because of the "spoiling" of these enterprises, so many teaching equipment becomes a decoration, flashy, hindering the pace of the development of education informatization.

Therefore, when choosing an educational equipment enterprise, we must consider the establishment time of the enterprise, whether its main business is the education industry, the enterprise's motivation for engaging in the education industry, the intensity of investment and so on. As the wisdom of leading domestic education whole solution provider, i-board co was established in 2006, the development of informatization of education career fine till ten years, now has developed into the wisdom education features total solution packaging products to expand the market, formed the covered with touch screen, touch all-in-one PC, electronic whiteboard, such as the laser projector, multimedia teaching all-in-one education product line, strong implementation from scratch, since the childhood, from single to diversified development.

Third： pay attention to local markets and choose big brands

Different from previous years, in 2016, the right to purchase teaching equipment will be transferred from provincial level to city and county level, and local governments will have more independent choices. This will directly lead to the emergence of local protectionism in some places, in the procurement of procurement threshold to protect local brands and local enterprises. In addition, it will also promote educational equipment enterprises to pay more attention to the market expansion of second and third-tier cities, and the marketing cost will rise sharply. Some weaker enterprises may face more severe challenges in 2016. On the contrary, enterprises that always pay attention to customer service and end market have made better progress in 2016.

At present, abbot has established a perfect marketing network in more than 30 provinces and autonomous regions nationwide. In 2016, it acquired the ownership of "StarBoard" global trademark, global sales channels and global team from Hitachi Solutions. StarBoard is one of the world's top three international brands of interactive whiteboards and related software products and services. Every year, StarBoard ranks the top three in the global sales of whiteboards, and its products sell well in more than 80 countries and regions.

In 2017, abbot will pay more attention to local markets and provide more targeted products and solutions based on local conditions. At the same time, we will increase market investment in local markets and enhance brand influence through series of activities.

Iv：Pay attention to product quality and service

Quality is the lifeline of enterprises, is an insurmountable gap, only adhere to quality as the center, put consumers in the first place, enterprises can glow with vigorous vitality, can get long-term development. With the integration of huge production capacity and resources, the company has refined quality management work and developed a scientific, standardized and standardized operation mode. Through a variety of precision instrument inspection, according to ISO9001 international quality assurance standards, formed a complete set of quality assurance system. At the same time, user-centered, all hardware and software products are designed with humanity in mind and user experience in mind. Through the continuous product application training, has won the general teacher's favor.

 In 2017 countries around the world for investment will continue to expand in the field of education, information technology and the integration of education will greatly change the scope of the education mode and education, a large number of education policies and regulations, to promote the comprehensive and healthy development and reform of the education innovation, improve the quality of education and education fair degree, teaching service requirements of industry will become more important.